What is CRM?

CRM stands for Customer Relationship Management. It is a technology used
to manage interactions with customers and potential customers. A CRM system helps organizations build
customer relationships and streamline processes to increase sales, improve customer service, and increase
profitability. It uses data analysis about customers’ history with a company to improve business relationships
with customers,
specifically focusing on customer retention and ultimately driving sales growth.

One significant aspect of the CRM approach is that CRM systems compile data from various communication channels, including a company’s website, telephone, email, live chat, marketing materials, and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target
audiences and how to best cater to their needs.

Types of CRM:


Strategic CRM is concentrated upon the development of customer-centric business culture.


Customer relationship management systems’ primary goal is to integrate and automate sales, marketing, and customer support. Operational CRM is made up of 3 main components: sales force automation, marketing automation, and service automation.


The role of analytical CRM systems is to analyze customer data collected through multiple sources and present it so that business managers can make more informed decisions.


Collaborative CRM systems incorporate external stakeholders such as suppliers, vendors, and distributors and share customer information across groups/departments and organizations.

Customer Data Platform

A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database. Other software systems can interact.

CRM software (Customer Relationship Management Software) is a tool designed to help your organization offer customers a unique and seamless experience. Also, build better relationships by providing a complete picture of all customer interactions, keeping track of your sales, organizing and prioritizing your opportunities, and facilitating collaboration between various teams. CRM software is most commonly implemented in sales departments to act as the central hub for sales force automation, including contact, account, and opportunity management. Here’s a list of top CRM Software’s available:

Sugar CRM

Sugar offers commercially licensed software built using open source components. This provides users with greater control, ultimate flexibility, and lower lifetime costs. Sugar offers a variety of editions and add-on tools to best align your CRM vision with your IT resources and budget.
Tejora is the Authorized partner of Sugar CRM to enhance your customer experience with the world’s first no-touch, time aware, HD_CX platform.


Salesforce helps businesses of all sizes accelerate sales, automate tasks and make smarter decisions so you can grow your business faster.

HubSpot Sales Hub

Charge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams.


Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types.


Nimble is the industry-leading CRM for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals.

Microsoft Dynamics 365 Sales

Microsoft Dynamics CRM is our Customer Relationship Management (CRM) business solution that drives sales productivity and marketing effectiveness through social insights, business intelligence, and campaign management in the cloud, on-premises, or hybrid combinations.

At Tejora, we’ve seen and heard from our customers, many of whom face the same challenges with their CRM systems and design it seamlessly with the marketing product.

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